Hey there!

I'm Tzlil Hoch

Staff Product Designer & UX Researcher shaping complex, data intensive systems in the digital forensics domain. I lead end to end design strategy across multiple products, defining mission critical experiences where clarity and precision directly impact real world outcomes.

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2023 - Present
Cellebrite
Staff Product Designer & Researcher

Lead product design and UX research across 5 products in the digital forensics domain, supporting time critical examinations and legally sensitive operations. Own end to end design strategy for highly complex, data intensive systems, from discovery and research synthesis to product level decisions and delivery. Drive evidence based design direction and mentor senior designers to elevate craft quality and design standardes across the team.

Complex Systems
Research Synthesis
Team Management
Scaling Research Operations
AI Research Agents
2019 - 2023
GlassesUsa.com
Lead UX & Research

Led the overall UX and research strategy across the product, shaping experience direction through user research, data analysis, and competitive insights. Established and scaled the UX research practice, introducing a centralized qualitative research repository and reusable templates to enable consistent, high quality research across teams.

Drove evidence based decision making through moderated interviews, usability testing, journey mapping, and behavioral analysis. Built research literacy across the organization by leading learning sessions for designers, product managers, and stakeholders.

UX Design
Information Architecture
Team Management
Interviews
Surveys
Quantitative Research
Qualitative Research
A/B testing
2018 - 2019
Vodafone Italy via amdocs
Expert UX Designer

Led UX design for Vodafone Italy’s self service customer platform and agent sales systems. Partnered closely with product, engineering, and business stakeholders to design end to end experiences across digital channels. Facilitated design sprints and workshops in Milan, aligning stakeholders around user needs and solution direction.

Dynamic Prototype
Storytelling
High Fidelity Wireframes
Usability
2015 - 2018
Richkid Digital
UX Designer, Head of Projects

Led UX design and project delivery for the UX solutions division. Sole designer for Celeb-Rate, an online reviews platform for SMBs, and Mood, Richkids’ content management system. As Head of Projects, improved delivery efficiency and increased company project revenue by 40%.

Project Management
Team Management
High Fidelity Wireframes
Market Research
Product Design
Projects