Methods: User Interviews, Literature Review, Competitive Analysis, Affinity Diagram, Empathy Map, Journey Map, Personas, How Might We (HMW).
Case StudyProvides insights into the participants’ thoughts, feelings, pains, needs, and motivations about a specific topic.
Increases your knowledge of user needs and behaviors to help supplement other user research efforts like user interviews.
Usability method where designers assess a product based on recognized usability principles called heuristics.
Benchmarks the optimal experience based on your users' expectations of other products as wells as highlights gaps or weaknesses in the market.
Uncovers how target users' knowledge is structured and helps to define information architecture that matches users' mental models.
Unearths long-term behaviors like habits, scenarios, attitudes, motivations, and overall customer journey.
Exposes crucial patterns from research by allowing team members to arrange the data points in different ways.
Captures and organizes high-level user insights [thoughts, feelings, actions], into an easy to communicate format.
Uncovers and examines the underlying reasons for behaviors and attitudes which leads to the real problem at stake.
Allows the team to understand the user, identify pain points, and coordinate responsibilities across departments.
Brings typical customers to life and allows you to empathize with them. Personas can communicate the value of different ideas to various target users.
Framing method to turn problems into opportunities for innovative design by rephrasing them as questions by adding "How might we" at the beginning.
Brainstorming potential solutions to solve problems. Creates a large amount of design ideas to explore and help organize a team toward a singular goal.
Build concepts, share, test, & iterate based on feedback. Discover what works and what doesn't with little cost or risk of failure.
Discover overall product usability as well as specific interface problems like layout, labeling and interaction from potential users.
Test different designs by splitting experiences between your audience in order to optimize or measure a specific metric.
Quickly elicits particular characteristics, preferences, perceptions, and opinions from a large number of users.
Encompasses any feedback from users including: reviews, emails, phone calls, and surveys. Help to guide decision making.
How can personalized-user-experience help consumers navigate their journey when shopping for eyeglasses?
How can we establish trust among our users' during their first visit to GlassesUSA.com?
Why are daily contact lenses customers less interested in subscribing to GlassesUSA.com's recurring supply plan than monthly contact lenses customers?
How can we use technology to provide an online experience for purchasing prescription glasses among US customers?
What are the factors that affect consumers' perceptions of security, privacy, and risk when they shop online for eyewear?
How does the experience of purchasing eyewear in a physical store differ from an online experience?
Lecture
Youth at Risk
Mentorship
Women Entrepreneur
As UX professionals, it is our job to advocate on behalf of our users. To do it, we must understand them. Understanding our users means building empathy for human beings who experience the product we create.
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