Mood

Websites generator platform
Project Overview
Mood is an online website generator designed to improve deliverables timeline and to reduce the development effort of the company's "Modular" projects.
Introduction
A few years ago, during my tenure at Richkid Digital as their Head of projects & Lead UX, we recognized a unique opportunity. Our projects volume was rapidly increasing and we needed to deliver fast and quality results. Mood platform was born from that need. It is able to build an end-to-end responsive website within just a few work hours, significantly reducing the development effort invested in each of our projects. We were able to catch up with our project's growth, ending up with an amazing result of a doubled amount of project deliverables per manager. That advantage allowed us to provide an affordable flawless experience with minimal effort.
Challenge & Goals
Problem statement

One of the most important phases when creating "Mood" was the product definition. Understanding its context for existence was our first step to set the foundation for the final product.

The problem

  1. Lack of hierarchy and defined workspace
  2. Major usability gaps across the entire product
  3. Users waste too much time doing one simple action
  4. Large need to clarify the product experience of use

Goals

Motivate end-users to perform actions in the product without the use of a project manager.
Design an easy-to-use platform that will be both usable and time-saving.

Empathise
Research
At the discovery phase of my project, I conducted four user interviews in order to get a better understanding of the problem. My research encompassed interviews with the product's main users, project managers, content editors, marketing managers, developers (on relevant sections), and SEO specialists.

Interviews

The interviews allowed me to uncover any pain points that they were experiencing with the current platform. Any pain point that was raised up was researched through a design thinking process, ideated, and then addressed in the new platform wireframes and tested as a prototype.

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What did I find?

  1. The biggest pain point was a development issue that was easy to solve.
  2. The session timeout frequently discarded the user's changes on the platform, forced them to press the "Save" button every few minutes and created a grate amount of frustration to our users.
  3. Some actions that were extremely popular, while others were only used every few weeks.
  4. Having the ability to do one thing for the website's desktop version, while lacking it for the website's mobile version, caused repeated complaints from our end users. The lack of flexibility between platforms resulted in the customers' disappointment and the project managers' frustration.

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Brainstorming workshop

The brainstorming phase was done in a collaboration with the product stakeholders. Insights from the stakeholder's interviews were used as the ground base for that phase. We learned that the main business goal was to save development effort invested in each project, and the secondary goal was to provide both the project managers and the end-customers an easy and friendly interface to create and edit their website content.

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Ideation

I usually start the design process with low fidelity wireframes. This is the way I iterate through many design options quickly. With my wireframes I was able to clearly define the basic features and main user journey of the app.

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